Christina Gravert, Department of Economics

"Nudging Attention – The use of field experiments to inform behavioral public policy"

Attention is a limited resource. While traditional economic models assume that we process all information that is available when making decisions, recent empirical work has shown that this is often not the case. However, unless individuals pay attention to information or incentives, these types of policies will be ineffective in changing behavior. In this teaching seminar, I will present my field-experimental work on attention nudges, such as reminders and salience. Based on this work, we will discuss the diverse challenges in generating attention for policy.