Forgetful or Reluctant? Evidence on Reminder Response and Donor Behavior from Panel Data
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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Forgetful or Reluctant? Evidence on Reminder Response and Donor Behavior from Panel Data. / Damgaard, Mette Trier; Gravert, Christina; Villalobos, Laura .
The Economics of Philanthropy : Donations and Fundraising . red. / Kimberley Scharf; Mirco Tonin. MIT Press, 2018. s. 219-238 (CESifo seminar series).Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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TY - CHAP
T1 - Forgetful or Reluctant?
T2 - Evidence on Reminder Response and Donor Behavior from Panel Data
AU - Damgaard, Mette Trier
AU - Gravert, Christina
AU - Villalobos, Laura
PY - 2018/8
Y1 - 2018/8
N2 - This chapter provides further evidence on the potential two-sided effects of reminders and explores whether reminders impact generosity and hence the intent to give. We use panel data from a large US charitable institution and observe roughly 444,800 yearly membership and gift transactions made by the full sample of 113,652 membership program members over the 4 years from 2011 to 2014. The charity sends multiple reminders to members around the time that their annual memberships expire, and members may receive up to eight rounds of reminders to renew their membership.
AB - This chapter provides further evidence on the potential two-sided effects of reminders and explores whether reminders impact generosity and hence the intent to give. We use panel data from a large US charitable institution and observe roughly 444,800 yearly membership and gift transactions made by the full sample of 113,652 membership program members over the 4 years from 2011 to 2014. The charity sends multiple reminders to members around the time that their annual memberships expire, and members may receive up to eight rounds of reminders to renew their membership.
U2 - 10.7551/mitpress/11694.003.0013
DO - 10.7551/mitpress/11694.003.0013
M3 - Book chapter
SN - 9780262038447
T3 - CESifo seminar series
SP - 219
EP - 238
BT - The Economics of Philanthropy
A2 - Scharf, Kimberley
A2 - Tonin, Mirco
PB - MIT Press
ER -
ID: 218523714